5 Tips to Help Your Dealership Prepare for Tax Season

For some dealerships, the tax season is already well underway. For others, tax season sales have had a slow start, a far cry from the large influx of customers seen in tax seasons past. While the tax season has had a slower start (likely due to the mandatory PATH Act Delay for filers), this slow start should not alter yearly revenue or sales—sales typically seen in February will likely be…

The Political Climate of the U.S. Auto Industry

2016 was a great year for the US auto industry. New car sales reached a record high of 17.55 million vehicles, topping the 2015 record of 17.47 million, and used car sales experienced similar growth, reaching a record of 40.6 million, topping the 2015 record of 38.3 million.  Low gas prices, low interest rates, and lower unemployment rates all contributed to the rise in sales and kept consumers buying throughout…

Most Sought After Car Brands Nationally

The U.S. is a large, diverse country that includes different industries, multiple climates and terrains, etc. These geographic differences are important to take into consideration when purchasing inventory since they can determine what makes and models are popular in your region. For example, a 4×4 may be more sought after in Montana while a convertible may be more popular in Miami or Los Angeles due to local industries or weather….

Knowing Your Target Market & Customer Demographic

So you’ve done all the hard work and now you’re a licensed, insured and bonded dealership with a great location. Everything is set and you’re ready to sell cars right? Not exactly. You still need the right cars! In this highly competitive automotive marketplace, your inventory is what’s going to make or break you. The last situation you want to find yourself in is having a lot full of cars…

5 Key Characteristics Salespeople Need to Close Deals

1. Assertiveness Great sales people are assertive and focus on getting definitive answers from the buyer. The more a sales person asks the right questions, the more it leads the conversation to where the buyer can speak candidly about what they are looking for and to create an easier flow to the sale. This is not to be confused with aggressiveness. Being assertive eliminates buyers from thinking too much and…

Five Steps to Elevate Your Dealership Website

With print publications and other traditional media outlets on the decline, today’s car shoppers are heavily reliant on the internet to help inform their decisions. As seen across other industries, failure to stay up to date with digital trends and to evolve can lead to extinction. A great example would be Blockbuster, which dominated the movie rental industry in the 90s and early 2000s. Then Netflix came along, and took…

The Customers of the Future Have Already Arrived

Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start. However, just getting noticed is no longer enough. You will also need to highlight to your customers why they…

How Accounting Software Can Help Your Dealership

Tax season is coming soon, which means its time to get your expenses in order. This can be dreadful for many, as it means hauling out boxes of receipts, or mounds of paper expenses stapled together. By using paper as your means of reporting expenses, it leaves a lot of room for error or for expenses to fall through the cracks. If you manage your dealership’s expenses in such a way,…

Knowing Key Vehicle Milestones

When purchasing inventory, you need to take steps to minimize your risk. One of the easiest and most important things you can do is to check and evaluate the mileage of the vehicles before your purchase. Generally speaking, there are several key mileage milestones that will usually require heavy servicing. When you purchase vehicles that hover around these milestones, you will need to determine if the car has been serviced…

Why use a CRM?

Imagine during the busiest time of the sales season, that you are managing over 20 potential customers. Now imagine that all of your other sales associates are doing the same. That can translate to hundreds of potential customers! Tracking this many leads can be challenging and overwhelming. A simple miscommunication error or forgetfulness can lead to losing a potential customer. Now, imagine if you had an easy-to-use tool to help…