Knowing Your Target Market & Customer Demographic

So you’ve done all the hard work and now you’re a licensed, insured and bonded dealership with a great location. Everything is set and you’re ready to sell cars right? Not exactly. You still need the right cars! In this highly competitive automotive marketplace, your inventory is what’s going to make or break you. The last situation you want to find yourself in is having a lot full of cars…

5 Key Characteristics Salespeople Need to Close Deals

1. Assertiveness Great sales people are assertive and focus on getting definitive answers from the buyer. The more a sales person asks the right questions, the more it leads the conversation to where the buyer can speak candidly about what they are looking for and to create an easier flow to the sale. This is not to be confused with aggressiveness. Being assertive eliminates buyers from thinking too much and…

The Customers of the Future Have Already Arrived

Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start. However, just getting noticed is no longer enough. You will also need to highlight to your customers why they…

How Accounting Software Can Help Your Dealership

Tax season is coming soon, which means its time to get your expenses in order. This can be dreadful for many, as it means hauling out boxes of receipts, or mounds of paper expenses stapled together. By using paper as your means of reporting expenses, it leaves a lot of room for error or for expenses to fall through the cracks. If you manage your dealership’s expenses in such a way,…

Why use a CRM?

Imagine during the busiest time of the sales season, that you are managing over 20 potential customers. Now imagine that all of your other sales associates are doing the same. That can translate to hundreds of potential customers! Tracking this many leads can be challenging and overwhelming. A simple miscommunication error or forgetfulness can lead to losing a potential customer. Now, imagine if you had an easy-to-use tool to help…

What is a DMS (Dealer Management System)?

‘DMS’ is a widely used acronym in the auto dealer industry that stands for dealer management system. A DMS is traditionally known as a software platform dealers use for managing their vehicle inventory, deals (cash, finance, wholesale, buy here pay here (BHPH), etc.), customer information, credit reports and printing paperwork. In the past, many dealers found the need to login to separate software systems to truly run their business. On…