Five Steps to Elevate Your Dealership Website

With print publications and other traditional media outlets on the decline, today’s car shoppers are heavily reliant on the internet to help inform their decisions. As seen across other industries, failure to stay up to date with digital trends and to evolve can lead to extinction. A great example would be Blockbuster, which dominated the movie rental industry in the 90s and early 2000s. Then Netflix came along, and took…

The Customers of the Future Have Already Arrived

Dealers continue to shift their focus to online and mobile marketing vehicles to better reach, target, and engage the highly important and tech savvy millennial market. Pricing your cars aggressively and placing them on listing sites such as Autotraders, Cars.com, or CarGurus to get noticed is a great way to start. However, just getting noticed is no longer enough. You will also need to highlight to your customers why they…